Context and needs
To improve its image and strengthen its digital presence, Star Hotel in Kinshasa wanted a professional website. The establishment commissioned Phoenix GDA to design a platform presenting its identity, services, rooms and practical information for guests. The website is currently offline.
Objectives
- Strengthen Star Hotel’s digital visibility
- Present the establishment’s rooms, services and identity
- Facilitate guest access to practical information
- Enhance the hotel’s professional image
Our intervention
- Needs assessment and structuring of hotel content
- Design of the website’s visual identity and interfaces
- Website development and content integration
- Testing, optimization and platform launch
Results achieved
- Professional web presence established
- The establishment’s services and rooms better showcased
- Practical information made more accessible to guests
- Star Hotel’s digital image modernized